Facebook Ads Strategies to grow your Makeup Business

Please note!! This is a 2000-word Valuable and Actionable post. 

This is the 2nd part of my previous post, you can check it out here.

I remember running my first ad, and I did the same thing every other Facebook marketing Otondo (Otondo- new in town) did. I clicked the “boost post” button and then Facebook rejected my ad simply because I used the word “acne”.

Changed the images couple of times, change some text and voila it was up.

Then I waited…

I waited to see how many clicked the website link to sign up.

A small number did and that made me discouraged so I stopped the ad.

The second time I ran an ad, it went up easily.

A little more people than the previous clicked through but few sign up.

More tears and discouragement, I turned off the ad and gave up on the idea of Facebook ads for a while.

I decided to go back to my drawing board to find out Continue reading “Facebook Ads Strategies to grow your Makeup Business”

How to attract customers to buy your Makeup products on Facebook

Still struggling to attract customers to buy your makeup products?

You’ve probably been getting unlikely responses from customers such as:

“It’s too expensive”

“I can get it cheaper somewhere else”

“When next are you doing sales?”

“How much last?”

I remember when I started selling makeup products some years back in Unilag (University of Lagos).

I wasn’t a flashy girl but I knew exactly who would want the makeup products I was selling.

So, I figured that I had to make friends with makeup artists and the ‘flashy girls’ in my hostel if I wanted to  Continue reading “How to attract customers to buy your Makeup products on Facebook”

3 Major reasons why you fail to launch your Beauty Brand online

You probably have this big dream or an idea. You’ve always wanted to launch your beauty brand.

What’s left is for you to take some form of action to kick off that idea.

Maybe you’re afraid or you feel it isn’t time. There will never be a perfect time to start that business.

Are you still praying and asking God for a bigger idea or business deal to drop from heaven to your laps?

Do you feel you need to have a lot of money Continue reading “3 Major reasons why you fail to launch your Beauty Brand online”